Welcome to Sortilege Falls is due out from Fire and Ice YA Publishing in late May/early June. I am, of course, incredibly excited. The book is on its tenth round of edits. I’ve rewritten the blurb several times and the cover is done! So, if all that work is done and the book is nearing completion, then what the heck am I gearing up for? If you’re a writer as well as a reader, you’ve probably already guessed: Promotion.
UGH! Is there a dirtier word to speak to a writer? Is there another concept that will make a writer quake in their boots? Yes, and it’s called writer’s block, but, much like Fight Club, we don’t talk about writer’s block.
Promotion is absolutely frightening and can be overwhelming. I’d much rather sit in my office and clack on keys all day. But every writer has to do it. Our very careers depend on it. But damn we hate it. It’s like having to kiss your creepy uncle at Christmas. There’s nothing really wrong with him, but you’d rather skip it if you can.
You may be asking yourself what I mean by promotion. Do I plan to stand on a busy street corner dressed up as my book and flip a sign for Amazon? No, I do not. I don’t think I’d look good as a rectangle and I’m pretty clumsy, so that sign would end up in traffic in less than ten minutes. I will, however, be covering the book promotion basics: cover reveal, posting sample chapters, and doing a blog tour. I’ll have a giveaway on Goodreads. Then there’s the hours I’ll spend
begging politely asking book bloggers to read and review my book. Not to mention posting to twitter and instagram without becoming annoying (at least I hope so). That’s all ground I covered when I released Tough Girl. But I’m not stopping there. I’m heading bravely into uncharted waters.
I’m branching out to other areas of the interwebs and into real life. I have a reading scheduled at Green Monkey in downtown Raleigh and The Book Bar in North Raleigh. I’m going to include some improv with at least one of those readings. I’m ordering bookmarks and plan on distributing them around town. Plus I’ll give a few copies to my local library and the lending station at my local coffee house. Besides that, I’m releasing fiction free on Wattpad in hopes of broadening my audience. Not only will I publish free fiction, I’ll also be spending a decent amount of time trying to interact with my fellow readers.
I’m not mentioning all this in a woe-is-me lament. Far from it. Sure, I’m stressed, who wouldn’t be? Promotion is a time-consuming, humbling slog. But this is all stuff I have to do because I have a book coming out, which is fantastic and the best thing ever. I’m mentioning it because it’s what my life is going to consist of for the next few months. I’ll be writing, promoting, performing improv, working and living. But I want to make sure I don’t burn out. So I’ll also be working out, sleeping, and turning my brain off whenever possible (I’m looking at you Netflix). In July, when the dust settles, I plan to post about what worked and what didn’t. If you’re in a charitable mood, please wish me luck!
So, fellow writers, what promotional tricks do you use?
Readers, what makes you interested in reading a book?
Thanks for stopping by! If you’d like to host me during my May blog tour or help me with my March cover reveal, please say so in the comments below and I’ll be sure to contact you!